Airlines Travel - Social Media - Common Mistakes to Avoid web 2.0 &

Avoiding these common social media and Web 2.0 marketing mistakes will help jump start your efforts. There are some things you can learn from those who have come before you, if you are new to social media or starting to expand your Web 2.0 strategies and tactics. It takes time to master the art and science of Web 2.0 and Social Media Marketing (SMM), like with anything new.

Ten Common Mistakes to Avoid:

Most spam filtering systems look for the word "free" in headers to block and isolate emails, however. The word "free" along with the word "new" is one of the two most powerful words in marketing. But do not put the word "free" in your email campaign header, do Not Use "Free": Sounds obvious. 1.

You can not evaluate your ROI from social media marketing if you are not monitoring and measuring the conversation that is taking place about your company and your products. Trackur or other online free tools why spend time investing in Social Media, no Assigned Person: If you do not have an assigned person to track your reputation using Technorati? 2.

Using marketing application like Eloqua or other automation tools can help you identify these suspect patterns and automate the process of when to move them to the next stage of the pipeline for proactive contact and follow-up. Download a white paper and show other actions to interact with your brand could end up being one of your best customers, people who visit your Website. No Nurturing Program: If you do not have a formalized suspect nurturing system to score behavior you probably have a low conversion rate. 3.

It is commonly accepted that it can have a negative impact, while Google and others will not provide any specifics on how many are too many. Too Many Key Words: If you repeat and use the same key words too many times on your Web page it can actually lower your search ranking. 4.

Online research has shown that over polished videos and media content tend to be mistrusted on the Web. Show personality and are more focused on delivering value to the community, the social media crowd gravitates to brands/companies that are transparent. The use of very expensive animation or highly polished videos lack credibility, too Polished: In the era of YouTube. 5.

Have you thought about benchmarking first what your competition is doing? Determine your objectives and have a plan/road map, just like you would with more traditional marketing programs it is important to do your homework first. Lack of Planning: Too many people jump into social media without a proper plan and testing their participation first. 6.

Podcast audio is many times a more desired way to deliver information to very busy prospects who are always on the road or for younger audiences, depending on your target audience. If you use webcasts or conduct webinars and post the video to your Website why would you not offer it in the form of a podcast as well? What is a Podcast? 7.

Providing a complimentary offering can improve your click-through/response rate. They are seeking information and trying to fulfill a need. Most who respond to paid listings are looking for answers. Paid Listing Without an Offer: Using Google AdWords or other paid search listing programs without a free or complimentary value-rich content offering will not get you the ROI you desire. 8.

You may also be at risk from employees who are posting inappropriate comments/content on social sites, without a corporate policy, in addition. You may be inhibiting employees who are active in social media from being positive brand ambassadors and spreading the good news about your company, without a corporate policy on how employees can participate. More than 40% of companies do not have one. No Social Media Policy: Not having a published corporate Social Media employee policy can hurt your brand. 9.

Ghost writing will not allow this personality to show through. This allows followers to feel more connected and create a stronger brand affinity with your company. Character and writing style, the most effective blogs are the ones that show the authors personality. You are missing the point, ghost Writing: If you have a corporate blog and you are ghost writing for an executive or subject matter expert that is suppose to be the author. 10.

Avoid the mistakes that others have made. Develop your approach using a systematic process just like you would with more traditional marketing. There is too much risk when you do not plan properly and a mistake can potentially hurt your brand. Monitor various sites and consider testing a couple of programs first, if you are new to social media take time to do your homework first. Take time to plan.